When people have a problem they want to solve or a desire they wish to fulfill, they won’t consider your brand and products if they don’t know you exist. Content marketing is a way to make sure they discover you.
For example, at Ahrefs, we help people get more traffic to their websites. But they are unlikely to search directly for “Ahrefs” in Google because they probably don’t know our tool yet; they usually start their journey by googling something closer to their goal, like “drive website traffic.” Using content marketing, we can show up for this search and form an initial mental connection between Ahrefs and the problem they want to solve.
2. Content marketing helps you engage your audience and build credibility
Just because someone is aware of your existence doesn’t mean they will choose your brand or product. But showing up with engaging and trustworthy content the second, third, and fourth time they look for ideas or solutions will increase your chances.
Continuing from the previous example, let’s say someone has learned about SEO and is now searching for so
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. mething more specific, like “how to do keyword research.” Because we wrote a post about this topic and rank near the top of Google, they end up finding us—again.
It’s the same story on YouTube. We have a video about keyword research, so searchers can’t help but run into our brand when searching for this topic.
If this person follows internal links or keeps searching, they will likely find our Keyword Generator Tool, which helps find thousand of keyword ideas for free while getting a taste of what Ahrefs can do (and yes: free tools are also good examples of content marketing).