The Challenges Marketers Face Tomorrow: The 3 Biggest Themes Of The Smart Content ConferencePublished. Job Function Email List challenge-tomorrow-biggest-trend-marketers-iccReally tickled the few days of sessions and aisle chats we had at the Job Function Email List Smart Content Conference last week, my sixth ICC in a row.

More than 400 content professionals from 20 countries gathered for three days to have endless discussions about the future we have. Job Function Email List If I touch every theme that emerged from ICC this year, you will never make it to Job Function Email List the end of this post. For now, I'm going to zoom out to identify the three main challenges that arise

The things you, future marketers, need to do to take this career and profession to the next level:Improve your partnership with geeky colleagues. Job Function Email List Create possibilities with content technology. Job Function Email List Create content that makes a difference. Want to take on this challenge? Here's a quick look at what's required.