Make a list of the main points you want to include in your article. Don't be too critical here, just list them as they pop into your head...just the two or mailing list three-word points. When you finish doing that, arrange the points in some logical order to accomplish your marketing purpose, which is creating a desire to want more information and to click on the link to your sales page.
Once your list of points is arranged to suit your purpose, start expanding on each one, writing one or two short paragraphs or several sentences mailing list for each one. Make sure you are providing outstanding, quality content and not just fluff or filler content. If your points motivate your readers to want more from you or challenge their old ways of thinking, you just created a customer.
The secret here is to give them enough to create curiosity, generate questions they want answered and jump start their passion for the subject you are writing about. Sounds like a lot for a short article to accomplish, doesn't it? It isn't. Successful mailing list Internet Marketers are doing it all day long and they don't waste time on methods that don't work. #5... Wrap It Up And Set It Free!