This article is a product analysis report of WeChat reading, I hope it will be helpful to everyone. 1. Basic product information Product Name WeChat Reading Product version Android V3.1.8 Experience Environment Android 8.0.0 Experience time 2018.11.19-12.9 2. Market background 2.1 Industry Background According to the "China Mobile Reading Industry Research Report" provided by iResearch in April 2018, the scale of China's mobile reading market increased steadily to 13.22 billion in 2017, a year-on-year increase of 32.1%, and the growth rate was lower than last year. In 2017, the number of users in China's mobile reading industry reached 340 million, a year-on-year increase of 13.2%, and the growth rate was significantly lower than last year. The market

competition pattern of the mobile reading industry tends to be stable. Among them, China Reading Group, Palmyue Technology, Migu Digital Media, and Ali Literature occupy the first echelon with a monthly coverage ratio of more than 7%. At present, the development of China's mobile reading industry is developing steadily under the promotion of various phone number list factors, such as policy support, vigorously promoting the successful listing of National Reading and Palm Reading Technology to attract more capital to pay attention to the industry, pan-entertainment ecology, and gradually achieve scale and intelligent technology upgrades , precision marketing, improve user product experience. But at the same time, we must also face the superposition of new and old

problems, such as: market iteration, how to cultivate new writers and works, how to reduce the phenomenon of homogeneity of works, and improve the quality of works; at the same time, we must also be alert to piracy and plagiarism. Note: The mobile reading referred to in this section refers to the reading of literary works through mobile terminal devices such as mobile phones, tablet computers, and e-book readers. The types of reading content only include electronic versions of online literature and publications. In addition, in the past two years, with the national policy's emphasis on the online literature industry, the formulation of regulations and strict law enforcement have been combined to establish and improve the copyright protection mechanism for online